See who's slipping away while there's still time to call.

Most donors don't announce that they're leaving — they just stop. Auradonors scores every donor against their own giving rhythm, flags the ones drifting away, and shows exactly how each score was reached, so your team trusts it enough to act on it.

The donor scores guide: lapse-risk and engagement bands with how many donors are in each
Donor scores

Scores you can explain to a board member.

Two numbers on every contact — how likely a donor is to stop giving, and how connected they are — built from rules that are the same for every organization, with every step that reached them shown.

  • Lapse risk measured against each donor’s own rhythm — a yearly giver isn’t late after six weeks
  • Engagement from giving and activity — tasks, notes, connections, and events attended
  • Every step behind a score, shown and adding up to the number
  • Updated overnight, and within a minute of a new gift
  • On the contact page, the contacts list, reports, and saved segments
  • Visible only to the staff you choose
Acting on it

From a number to a phone call.

A score only matters if someone does something with it. Auradonors puts the donors who need attention in front of the people who can help.

  • A lapse risk report — high-risk donors with their usual gap and last gift
  • A donors-at-risk tile on the development dashboard
  • Automations that create a task when a donor moves into high risk
  • Saved segments that update themselves, reusable in reports and mailings
  • RFM scoring, lifecycle stages, retention waterfalls, and acquisition cohorts
The lapse risk report listing high-risk donors with their usual giving gap, last gift, and score
On each plan

Donor insights, plan by plan

Every plan includes unlimited users and unlimited donor records. Compare every feature.

Feature FoundationProfessionalEnterprise Partner
Lapse-risk and engagement scores on every donor —
Advanced donor analytics (RFM, lifecycle, retention) —
Saved segments (cohorts) you can reuse everywhere —
Mail audiences from saved segments and donor scores —
Advanced automation triggers (field changes, segment membership) — —

Common questions

Is this a black-box prediction?
No. The scores follow published rules that are the same for every organization, and every score shows each step that produced it — so you can explain why a donor is a 74 and decide what to do about it.
Who can see donor scores?
Only the people you allow. Lapse risk and engagement each have their own permission, and anyone without it sees no score at all rather than a misleading zero.
Which plan includes donor scores?
Donor scores, advanced donor analytics, and saved segments are part of the Professional plan.

Works hand in hand with

Direct mail

Segments, ask amounts, labels, mail-house files, and merged letters — tied to the appeal they answer.

Learn more

Tasks & automation

Owned, deadlined follow-up — and rules that send the thank-you, create the task, and tag the donor.

Learn more

Reports & dashboards

A deep library of ready-made reports, dashboards for every role, and a builder for everything else.

Learn more

See it with your own donors in mind.

Schedule a 30-minute conversation. We'll walk through how your team works today and show you where Auradonors would change it.