Know exactly what every appeal raised — and what it cost.
Ministries that raise money on the radio, on television, and through the mail key every gift to a source code — and their reporting starts there. Auradonors makes that code part of the gift itself, so "what did Tuesday's broadcast pull?" and "did the fall mailing pay for itself?" each have one answer.
One page per campaign, with the next step on it.
A campaign holds its appeals and mailings, shows how it is doing, and tells you what to do next — add an appeal, build the mailing, or mark it mailed.
- Appeals for every channel — mail, radio, television, email, web, and events
- Responses, revenue, new donors, cost, and return on every appeal
- Where the money came from — gifts, products, event tickets, and recurring charges
- Narrow the figures to a date range to see what a single week pulled
- Create appeals and plan mailings without leaving the campaign
Codes that follow the gift.
The code goes on at gift entry and stays with the money — through recurring charges, refunds, and corrections — so the report at the end is the one you can defend.
- Type a code at gift entry and the right appeal is found at once
- Keep the same appeal for the next call during a phone rush
- Require an appeal on every gift if your organization does
- Recurring gifts credit every future charge to the appeal that started them
- Correct an appeal later without touching the money
- Bring historical source codes across when you import your data
Reports that answer the board.
Campaign progress against goal, appeal and channel performance, and the day-by-day response curve that shows when a broadcast or mailing peaked.
- Campaign progress against goal
- Appeal performance and channel performance side by side
- Response curve by day for any appeal
- Appeal coverage — how many gifts arrived with no code at all
Campaigns & appeals, plan by plan
Every plan includes unlimited users and unlimited donor records. Compare every feature.
| Feature | Foundation | Professional | Enterprise Partner |
|---|---|---|---|
| Campaigns with appeal source codes for every channel | |||
| Gifts and recurring charges credited to the appeal that raised them | |||
| Appeal results — responses, revenue, new donors, cost, and return | |||
| Response curves, channel performance, and appeal coverage reports | |||
| Require an appeal on every gift |
Common questions
Is campaign and appeal tracking on every plan?
Do recurring gifts count toward the appeal that started them?
Can we track cost and return on investment?
Works hand in hand with
Direct mail
Segments, ask amounts, labels, mail-house files, and merged letters — tied to the appeal they answer.
Learn moreEvents & ticketing
Galas, dinners, classes, and online events with registration pages, a box office, and check-in.
Learn moreReports & dashboards
A deep library of ready-made reports, dashboards for every role, and a builder for everything else.
Learn moreSee it with your own donors in mind.
Schedule a 30-minute conversation. We'll walk through how your team works today and show you where Auradonors would change it.